Founded in 2016 by ATKINZ GROUP and operated by its subsidiary company namely Atkinz Fashion LLC, LA Secret is a British brand of lingerie and accessories, known for its sexy premium comfortable lingerie. Sophisticated but romantic at its root, LA Secret is all about comfort and body confidence. It aims to celebrate and empower women. We put women’s comfort first.

In our brand vocabulary, “SEXY means how a woman feels when she is wearing something artistic as opposed to what she looks like in archetypal lingerie created with just men in mind”. Both comfort-centricity and sexy design are the foundations of our brand here at LA Secret.

WE REDESIGN LINGERIE BY TURNING TO FEMININITY.